BUS FPX 3030 Assessment 4 Promotion Analysis and Sales Plan BUS-FPX3030 Fundamentals of Marketing and Sales

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Promotion Analysis and Sales Plan

Promotion analysis involves studying promotional activities such as advertising, sales promotions, and public relations. This process assesses how these strategies influence customer behavior and evaluates their effectiveness in helping a company achieve its marketing goals. By analyzing promotional efforts, businesses can identify which strategies yield the best results and which need adjustment or discontinuation. Conversely, a sales plan is a crucial document outlining how a business intends to meet its sales targets over a specified timeframe. It typically includes a description of the target market, sales objectives, strategies for reaching these objectives, and the implementation methods. Additionally, a sales plan may incorporate a timeline for execution and a budget for promotional activities (Arafat & Hamamra, 2022). The two concepts are closely linked, as promotional activities often form a core component of a company’s sales strategy. By evaluating the performance of its promotions, a business can determine which strategies to integrate into its sales plan and allocate appropriate budgets for them.

Evaluate the Effectiveness of Brand Ambassadors

Red Bull has established a strong reputation for its energy drinks, employing brand ambassadors as a key element of its marketing strategy to promote products and enhance brand visibility. For instance, in the launch of a new coffee-flavored energy drink, these ambassadors can significantly attract potential customers and elevate brand recognition. Leveraging the credibility and influence of brand ambassadors allows Red Bull to broaden its reach and potentially increase sales (Dbiska, 2019). It is essential that the chosen ambassadors resonate with the target audience; otherwise, their impact on the marketing plan may be limited. Additionally, having a substantial following on social media and other platforms is vital for promoting the new product effectively. The greater their reach, the more influence the brand ambassadors will have on the marketing strategy. Furthermore, their messaging should align with the overall marketing approach of the energy drink, emphasizing its unique features and benefits (Dumont & Ots, 2020). If the brand ambassadors align with these criteria, they could significantly contribute to the marketing strategy for the new coffee-flavored energy drink.

Company Message and Expand their Target Market

Brand ambassadors play a pivotal role in Red Bull’s overarching marketing strategy, significantly impacting the company’s message and audience expansion through various channels. The selection of these ambassadors is often based on their perceived credibility and reliability within their target demographics. By aligning with these figures, Red Bull can enhance its audience’s trust and credibility (Edwards et al., 2021). The younger generation values genuine connections and experiences, and Red Bull’s ambassadors often embody this authenticity by sharing personal experiences related to the brand, which resonates with consumers and fosters trust.

Furthermore, Red Bull can leverage the substantial social media followings of its brand ambassadors to reach and engage new audiences authentically. By collaborating with ambassadors who have strong connections within specific demographics or regions, Red Bull can build confidence and reliability among consumers. According to Kong (2019), the adventurous and creative spirits of Red Bull’s ambassadors resonate with the company’s image, leading to more engaging and effective marketing strategies that retain existing customers and attract new ones.

Table 1: Brand Ambassadors and Their Impact on Marketing Strategy

Motivating and Evaluating Brand Ambassadors

To manage its brand ambassador program effectively, Red Bull employs various motivational strategies such as recognition, exclusive event invitations, and product access. Common incentives include unique products, shout-outs on social media, and VIP event passes. Providing opportunities for bra